If you provide goods or services, it is easy to assume that with over 320,000,000 people in the U.S. you will always have a solid customer base. What you may not have taken into consideration is even though English is the primary language used in the U.S., there are actually approximately 430 languages used throughout the country, and the number of the people using these languages are quickly growing. Translation services can help you communicate with this growing market. Translation will not only ensure your words communicate exactly what you mean, but will offer other vital benefits to your business.
Translation Services Allow You To Change With The Changing Demographics Of Your Community
America is quickly changing. Not only is the population expected to grow by approximately 100 million over the next 40 years, the country will be somewhat older, and will be much more diverse. An increase in the number of immigrants entering the country is quickly changing the demographics of many local communities throughout the country. Places that have traditionally been inhabited by traditional English-speaking residents are now being transformed into communities of people who are not native speakers, and who may not use English as their primary language.
Services in the community have to be willing to change to meet the needs of these changing demographics. If your business is not currently located in one of these communities, just wait. It may only be a matter of time. Translation services can help you change various components of your business in an effort to keep up with the changing demographics. Depending on the type of business you are in, you may want to consider changing your:
- Physical signage
- Financial or billing statements and more
Translation Services Can Help You Focus On Localization
Localization is defined as the "adaptation of goods and services to meet the needs of a particular language, culture or desired population." If they are unable to understand that you are able to meet this need, they are unable to patronize your service. Although translation is an important part of localization, localization is so much more. It also helps to ensure that your goods and services does not violate cultural norms and values. Localization involves making your goods and services relevant to those who will be using them, while ensuring that your original meaning of your services is not changed or compromised during the process.
Translation Services Can Help You Increase Your Market Share
Not too many businesses go into business with the intention of staying the same size the start out being. Most businesses desire to grow and flourish, and to do so that means getting your goods and services in front of as many people as you can. With translation services you are able to access markets that you would be unable to access if you only offer English related materials.
Translation services can also help you increase your market shares by the following:
- Understanding your customer's needs and desires
- Responding quickly to your customer's request
- Building upon and utilizing your customer ideas
Translation Services Can Ensure Your Services Remain Legal
If you use any type of contracts, small print, terms and conditions, or any other type of legal jargon in your business, you will want to ensure that your customer base is able to understand what they are agreeing to. By using translation services to translate the information into the language they speak, you can rest assured that your non-English speaking customer base will have a higher level of understanding. Not only will this provide your company with more transparency, but it may also help to keep your business out of court.